More customers with an explainer video like this Upscale Film™

An explainer video is a short, engaging video used to communicate complex ideas, products, or services in a simple and clear manner. They are often presented in the form of animations and usually last about 1 to 2 minutes. Here are some key features and purposes of explainer videos:

• Increased Engagement: Visual and auditory elements keep viewers engaged longer. Explainer videos are especially designed to take into account the limited attention span of users on the Internet or on social media.
• Clear presentation: Explainer videos provide a clear and understandable presentation of your products and services to ensure that they are easy to understand.
• Simplified Communication: Explainer videos break down complex information into easily digestible pieces, i.e., it is possible to illustrate even complicated topics and processes in an equally uncomplicated way.
• Higher Conversion Rates: Explainer videos can gain the trust and encourage potential customers to take action, often leading to higher sales or sign-ups.
• Versatility: Explainer videos can be used across various platforms including websites, social media, and email campaigns.

You need an explainer video if you can't explain your offer in one sentence, if you want to stand out from the competition, or if you always have to tell potential customers the same things.

In all these cases, an explainer video from Upscale Film™ can solve your problem by achieving the following:

• Simplify and explain complex concepts or products, typically in just 60-90 seconds.
• Showcase new products, services or job vacancies and what makes your business unique.
• Engage your audience and boost conversions.
• Tell your brand story creatively and memorably.

We can explain a wide range of things, from products and services to company profiles and recruitment, as well as internal processes and guidelines for your employees – in both the B2B and B2C sectors.

For more Upscale Film™ samples, see our portfolio.

What's more, you will have the support of a whole team of marketing experts, voiceover artists, creatives, writers and designers. Each of them wants to convey your brand's message in a beautiful, appealing and completely hand-crafted video of the highest quality.

For more details, see also our production process of an original Upscale Film™.

Get a free individual quote now, and how an animated explainer video helps your business.

Many factors play a role in the pricing of explainer videos: style, level of detail, duration/length, deadlines, country-specific salary levels, company reputation, marketing strategy, production process, number of required experts influence the price of such an explainer video.

This means that a typical high-quality (!) explainer video starts from 1,500 to 3,000 euros (off the shelf) and goes up very quickly to between 10,000 and 25,000 euros at premium agencies like us.

...and how much does an original Upscale Film™ cost?

We see ourselves as a premium explainer video agency that produces handmade explainer videos in Germany – following made-in-Germany quality standards.

Nevertheless, we aim for a fair price level in the middle, so that both parties are satisfied with this win-win situation. Concretely, we can produce the right explainer video for every need and budget, whether you have a small, medium or large budget.

In all cases, however, you will get an original Upscale Film™ with all its benefits – and in the typical case (with the right strategy), it will bring you significantly more revenue than it costs.

BE AWARE that we are NOT a cheap agency, and we also STRONGLY advise against working with such agencies or freelancers, as these cheap videos NEVER deliver the desired results and often even damage the brand. Many of our clients already had this experience before they come to us.

BE AWARE II: You always get what you pay for. So, save yourself time, money and frustration, and let us take care of your appealing explainer video.

With this contractually agreed price (from the quote), you can then plan with 100% certainty – there are no extra costs or surprises at the end of the project.

We keep your effort or time investment to a minimum. That's why you are with a professional premium explainer video agency!

Nevertheless, we need your feedback at the beginning and at all intermediate stages so that the end result meets your requirements.

Your total time invest: only an incredible 1–1.5 hours!

For more details, see also our production process of an original Upscale Film™.

The usual production cycle for an Upscale Film™ takes a whopping 2-4 weeks.

Plus additional time: When several revisions are necessary or the client takes an unusually long to give feedback in the particular steps, this time needs to be added.

Conversely, this means that you can help to keep to the schedule if we work well together (with timely feedback and clear ideas). It is not possible otherwise. The multi-stage production process, in which several experts are involved, is too complex for a faster (high-quality) production.

With the non-binding quote, we also give you an estimate of the time required, so that you have a rough idea. This estimate will depend on the complexity of your request and our current workload.

Upscale Film™ is an international and fully digital explainer video agency.

We can handle the entire production process online and without face-to-face meetings – and to accommodate the different time zones and working habits.

Concretely, this means for you: less time in annoying and inefficient meetings and a highly competitive price. Optionally and on request, we can also offer online meetings via Zoom.

Otherwise, we use our online collaboration and feedback tools, such as frame.io and Microsoft 365, as well as email (primary communication channel) and Dropbox (file sharing).

As a premium agency, we specialize in the two most effective types of 2D animated explainer video in marketing:

• Cartoon: This style uses cartoon-style characters and illustrations to tell a story. It appears colorful, often humorous, and highly engaging, with character-driven narratives. We mainly recommend this type in marketing (or for educational content for children) for creating an emotional connection with the audience, making complex ideas relatable and fun. We offer the following two variants:
• Flat: It uses simple graphics with minimal shading and detail – making it easy to convey information quickly and effectively due to its focus on clarity and simplicity.
• Plastic: It features smooth, rounded, and highly detailed characters and objects, often with a glossy or shiny appearance – creating a more immersive and visually appealing experience.
• Whiteboard: This style mimics the look of drawings being created on a whiteboard. It appears simple, clean, and focused on the content with minimal distractions. We recommended this type for breaking down complex information, internal step-by-step processes (e.g., manuals, instructional guides), or educational content.

If you wish, we can also use a photo of you or your employees so that the main (cartoon) characters looks like you. Be sure, a smile is inevitable and the viewer is immediately in a more positive mood. Ask for it directly when you request a quote, as this type of visualization is – as you can imagine – much more time-consuming.

Either way, ultimately, your taste is what matters, as your explainer video has to appeal to YOU!

Why not take a look at our sample videos and find out for yourself, which style best suits your purpose?

(Be sure that we will also find out which exact style is right for you, your offer and your target group based on your description in the offer request.)

Upscale Film™ explainer videos are used worldwide on a variety of platforms. These can be your own website or social media such as YouTube, Instagram, Facebook or LinkedIn.

That's why we – as international premium agency with multiple voiceover artists, talented animators and designers – support the most popular languages (English, Spain, French and, of course, German) and the most common formats (16:9, 9:16; 1:1) in HD, 4K or in your desired resolution, e.g., for WhatsApp or email marketing.

If you have other requirements, please feel free to contact us. We will then see if we can help you.

The message you want to convey, the corresponding storyline and the resulting animation are the heart of every Upscale Film™.

To achieve this, the time- and resource-intensive production of an explainer video involves several steps, including careful planning, scriptwriting, storyboarding, design, voiceover recording, animation, sound design, review, and distribution. Each step requires collaboration between several experts (and sometime with you) to create a cohesive and engaging final product.

That's why a high-quality, fully made-in-Germany (!) explainer video can't be quite as cheap when you factor in all the salaries of the experts you don't have to pay yourself.

For you and a better buyer experience, however, we have broken down this complex internal process and structure into just four stages that require a collaboration with YOU:

1. Kickoff + Script: At production start, we check if we got all the necessary information. If anything is still unclear, a consultant will contact you in writing or, if you wish, in a online meeting. A professional scriptwriter will create the script for your explainer video based on the provided information. All we need from you is your valuable feedback.
2. Storyboard + Voiceover: Once you are 100% satisfied with the script, our voice actor will record the audio track and a designer will create a storyboard for internal use. For this step, too, we need your feedback.
3. Animation: Once you are 100% satisfied with the voiceover and the storyline, our animator will start working on the animated images (animation). One last time, we still need feedback from you.
4. Delivery: At the end, you will receive the final and reviewed animated explainer video. A quality assurance manager and success manager will also monitor and double-check the entire process and perform the final inspection.

Each of these stages, can have multiple feedback rounds with you (= revisions or change requests).

For more details, please see the page about our production process.

Yes, you can benefit in two ways:

1. Any digital marketing strategy significantly benefits from tailored and engaging videos – just like those from us, namely original Upscale Film™ videos. Above all, it also makes sense to address different target groups with different marketing messages, e.g., if you have multiple products or services to promote or if you want to find applicants for job vacancies.
2. You can also get an attractive price discount if you want us to produce two or more explainer videos for you. If you are a returning customer, we can also talk about a discount for loyal clients.

Ultimately, our goal is to create a win-win situation by providing a high-quality video that will give you a high return on investment (ROI). Just think about it for a minute: If it worked with one video, why not with the second or third, especially if you have already gained experience, e.g., in online marketing with the first video?

So, let's work together in multiple projects, and create a money-printing machine for you and more revenue for us.

Explainer videos can be used in a variety of platforms and contexts to effectively communicate (marketing) messages:

• Company Website or Landing Pages (e.g., in landing pages of funnels to introduce visitors to your company, product, or service)
• Social Media Marketing (SMM) (e.g., as content marketing in social media like Facebook, Instagram, LinkedIn or Twitter)
• Email Marketing (e.g., in newsletters or drip campaigns to educate potential customers throughout their buying journey)
• YouTube and Video Platforms (e.g., in YouTube Channels for a wider reach and to leverage YouTube’s search engine capabilities)
• Presentations and Webinars (e.g., to clarify complex points or introduce topics)
• Product Demos and Tutorials (e.g., in user onboarding to guide new users through product setup and features, or customer support to provide visual answers to frequently asked questions)
• Trade Shows and Events (e.g., on booth displays to attract visitors and provide quick overviews of products or services)
• Online Advertising (e.g., in Google Ads or Social Media Ads to capture attention and drive traffic through video ads)
• Cold Acquisition (e.g., to explain a product or service easier in online meetings or Loom/WhatsApp messages)
• Internal Communication (e.g., training videos to educate employees on new processes or tools)
• ...and many more use cases.

In all these areas, there are numerous success stories of our customers, and the advantages are manifold:

• Simplify Complex Concepts: Break down difficult ideas into easy-to-understand visuals and narration.
• Engage Audiences: Capture and hold viewer attention with dynamic content.
• Increase Conversion Rates: Persuade viewers to take action, such as making a purchase or signing up.
• Enhance Brand Understanding: Clearly communicate your brand’s value and message.
• Boost SEO: Improve website ranking and visibility in Google's search results (SERPs) through engaging video content.
• Versatile Usage: Effective across websites, social media, email marketing, and more.
• Memorable Impact: Create lasting impressions with visual storytelling.

Ultimately, what's most important is that you achieve a high ROI (return of investment), a better reputation or more efficient work processes – and that's exactly what we pay attention to in making a high-quality and original Upscale Film™.

It's your Upscale Film™, and you own all the commercial rights without any extra costs. This includes unlimited usage rights, reproduction rights and publication or broadcasting rights.

Concretely, this means that you can do with it whatever you want: publish it where, how and for as long as you want.

Beyond that, we would be happy to publish your Upscale Film™ on our website and in our social media channels with your consent, thus also drawing our customers' attention to your offer.

We accept international SWIFT transfers and PayPal payments.

We require a 40% deposit to start the production with several experts involved. Once everything is ready and you are happy with your video, we will request the balance before delivering the final product without our watermarks.

This will all be explained in our first non-binding quote as well.